Our company’s business ethos is to offer functional products of high quality at a realistic price which convincingly allow our customers to enjoy their outdoor activities despite inclement weather.

Pinewood AB offers retail stores high quality products, good function and great fit as well as excellent design. This combination makes Pinewood® the leading brand within our market segment of Outdoor/Hunting/Fishing/Dog sports.

The company’s vision is to create an internationally strong brand within the mid price segment where the consumers consider the brand as their natural and preferred choice among the existing brands in their geographical area. The company sells their products in all important European countries but with its core business in Sweden, the local market, as well as the other Nordic countries. New Zealand is the latest addition to Pinewood’s list of countries!

Sustainability

With our roots in the woods, we are aware of the responsibility towards the climate that comes with running a global apparel brand. We strive towards lowering our environmental impact through an increasing share of sustainable materials, and by also gradually improving quality we secure better longevity in all products. Today, we have also fully converted to fluorocarbon-free DWR’s, consistently increase our use of recycled materials. We pose demands on all material suppliers to at a minimum comply with EU chemical regulations, and we influence an increasing number of partners to become certified according to Amfori BSCI’s code of conduct, including the 11 rules for fair and safe working conditions.